According to the requirements of the code, any hospitality offered as part of pharma events should be appropriate and secondary to the main, educational purpose of the meeting. Venue, accommodation and meals should not be more costly or elaborate than is justified by the level of the event itself. Programme arrangements at pharma events also need to demonstrate compliance with the ABPI code, and advertising should be seen to promote the educational content rather than the venue or the food. Any sponsorship must be indicated clearly s https://www.bionova.co.in/ on all relevant items at pharma events, while the items themselves should also comply with the code. Activities may be offered only if they relate to the main educational purpose of the event.
Every company holding pharma events must have a specific policy relating to meetings, under which any hospitality provided at those meetings has to be secondary to educational content. Failure to adhere to the policy may result in heavy sanctions against an offending company. The need to ensure that pharma events comply with the code in every way thus poses a difficult and complex task for their organisers. For this reasons, some companies are seeking the help of venue finding agencies to organise pharma events.
Certified by an industry consultant and possessing an in-depth knowledge of the ABPI code’s requirements, these agencies can facilitate the work of organising pharma events while ensuring they comply with the code in every way. A venue finding agency can save time for pharma events organisers as well as easing the worry of establishing the correct balance between education and hospitality, and thereby complying with the code of practice. While pharmaceutical companies still carry the ultimate responsibility for presenting pharma events that conform to the code, the knowledge and support provided by a venue finding agency can prove invaluable.
The location of the venue, in addition to the choice of venue itself, is important under the code, as neither venues nor locations should be seen to be the main attractions of pharma events. With an extensive knowledge of venues, an agency that specialises in pharma events will be able to source a range of suitable options in appropriate locations to match your requirements. Pharma events organisers whose guests require overnight accommodation will also benefit from handing over arrangements to a venue finding agency. As well as sourcing accommodation that is acceptable to the requirements of the ABPI code of practice, an agency can negotiate the best possible rates for pharma events guests, manage room allocation, take booking enquiries, send out confirmations and handle any other matters associated with accommodation. Like the many services offered by a venue finding agency in connection with pharma events, this assistance with accommodation is provided free of charge to the organisers. Venue finding agencies can give this service because they are funded by hotels and conference venues.